A group of students in Delhi have taken to the streets wearing jeans and T-shirts that have “constructive” printed on them.
They claim to be building “constructively” for the first time in their lives.
The idea is to create a global awareness campaign against “corporate social justice”.
“It’s a bit of a challenge for me, because I’m not really used to using ‘constructively’.
But it’s a good challenge, because it’s something that I can do with my friends, who have similar issues,” student Rajeev Kumar told the Hindustan Times.
The jeans are made in the city’s Pune district, which is home to some of India’s most prominent tech companies like Flipkart, Tata Consultancy Services, and Vodafone India.
“A lot of students here are students of the Pune-based technology companies, so I am very conscious of them,” student Ramesh Kumar told NDTV.
The students are taking their campaign to the city of Pune, a city where the police often crack down on social media posts by protesting against corruption.
“We have to be aware of these social media spaces and be conscious about the environment we’re in,” student Piyush Kumar said.
According to a report by the Pravasi Sarojini Vidyarthi Parishad, the number of people on Twitter using the term “constructly” increased from 4,000 users in April 2016 to 9,000 in March 2017.
In the Praveen Goyal Institute of Engineering, student Arjun Singh said, “This is a project to challenge our own biases and our biases in society.”
The students have taken on the name #ConstructlyForAll, in a nod to the word “construct”, which means to do justice.
The campaign was launched on Friday.
“It is a good idea.
This is a positive movement,” student Arvind Kumar told The Times of India.
The hashtag #ConstructivelyForAll is trending on Twitter in India, with more than 60,000 tweets being sent since the campaign was announced.